Changing trends in Snacks & Namkeen Packaging

India has a whopping Rs. 40,900 Cr snack food market that includes potato chips, wafers, soya sticks, banana chips, farsaan, chivda, papdi, shev, nuts, dals, chana jor, etc. Manufacturers across the country have witnessed a steep rise in the sale of Indian snacks and have therefore aligned their manufacturing targets to meet this growing demand. In this scenario snacks packaging has gained a significant role in the manufacturing and marketing of snack food.

Thanks to a growing population and rising income levels, the Indian food sector has seen a marked change over the years. For packaged snack foods these fundamentals are complemented by two further growth drivers; convenience and the changing eating habits of Indians.

With nucleus families leading busier urban lives, the time and resources for regular home cooking have become scarce. At the same time longer working hours and lengthy tiring commutes make it difficult for conventional type of sit-down meals at home. Snack foods like variants of namkeen, sweets and wafers have been a long-time favorite in the Indian diet and now packaged and branded variants of snack foods have become the natural solution to the culinary cravings induced by the modern Indian lifestyle. The combination of these factors is propelling the organized snack food sector toward a projected compound annual growth rate of 17% from 2015 to 2018.

 

Trends in the market

 

Snack foods manufacturers must balance the urge to respond to prevailing trends in the broader market place with an in-depth study of their target customers. Whilst positive change is an integral part of success in fast-moving consumer goods, if it is not carried out by consumer choice it will result in failure. Consumers of a premium snack food brand may be largely indifferent to changes in price given the small part of their budget such purchases account for. What is more, by adopting a lower cost positioning or offering cheaper variants, such a company could actually undermine its value proposition to its target segment.

To counter this risk, snack food companies should closely study the micro trends occurring within their target customer group as well as following the macro trends affecting the sector as a whole. Such an approach will give companies the confidence to take a new perspective of the competition wherever it better serves their customers.

 

Nichrome is one of the top snacks & namkeen packaging machine manufacturers in India that provide highly advanced and specially designed snack packaging machines. The premium quality namkeen & snacks packaging machines offer higher speed & accuracy in performance ensuring minimal product wastage & innovative packaging solutions for a wide range of products like potato chips, puffed snacks, wrapped candies, breakfast cereals, soya chunks, Indian namkeen like chivda. The namkeen & snacks packaging machines also ensure that the packaging maintains the quality & freshness of these products.

It also allows to pack the snack food in a variety of pouch formats of different types & sizes, like, center seal pillow pouch, gusset pouch etc. Contemporary packaging will help enhance your brand value increasing product shelf life & availability.

Nichrome also serves a number of other industries and provides various other packaging machines for food and non-food products including pharmaceutical, salt packaging machine, oil packaging machine, sugar packaging machine, milk packaging machine and so on.

To know more about automatic namkeen & snacks packaging machine from the pioneer in packaging solutions, visit http://www.nichrome.com/

4 Things An Ideal Snacks Packaging Should Do!

Almost every day, new products as well as brands are being launched and to survive in this competitive market, one must use the right marketing strategies and techniques. Now, when talking about retail products, like snacks foods, product packaging is the most important marketing technique! Yes, a creative, attractive and flexible snacks packaging not only attracts consumers but also enhances the brand value.

Following are four important points a good snacks packaging should do to fulfill various vital functions for your snacks products like chips, namkeen, chivda etc.

Preserve 

A good snacks packing must preserve the crunch and the taste of snacks products. The packaging of snacks products must be as product-friendly, safe and sustainable as possible.

Safe Handling

A snacks packing must carefully and safely contain your products; and this is not as simple as it sounds! The packaging will differ depending upon the size, shape as well as consistency of your products. If your product is in small or large amount, like chivda, or of an irregular size and/or shape like wafers or chips, it may require different packaging formats to keep it safe.

Safe Shipping

Your products must safely reach the consumers, no matter what the product is or where it is made! Your product packaging must be efficient enough to safely and conveniently transport your products from the production to the consumers through any transportation mode! Be it just across town, across the state or country, or across the oceans, your product packaging must protect your snacks products throughout its shipping process.

Selling Your Product

Here comes the most important point any packaging must do—sell! Your product packaging must sell your products by attracting consumers and it should also motivate your potential customers to buy your products! Almost up to 50% of your product sale is completely dependent on the type and quality of your packaging! So be careful while selecting a snack packaging format and snacks packaging machine.

Thus, packaging your snacks products creatively and effectively is important to enhance your overall brand image. You can also contact a renowned snacks packaging machines manufacturer to ensure the right kind of packaging for your snacks products that will protect your products from any type of damage preserving the crunch and crisp.

If you are looking for India’s renowned snacks packaging machines manufacturer, Nichrome is probably the best choice. Nichrome is one of the top and best snacks & namkeen packaging machine manufacturers in Pune as well as in India that offer international quality snacks packing machines. Nichrome’s snacks & namkeen packaging machine facilitates various snacks products manufacturers with higher speed and maximum accuracy ensuring minimal product wastage. The snacks packing machine also provides various innovative and integrated snacks packaging solutions for a variety of snacks products, like chips, chivda, potato chips, wrapped candies, puffed snacks, breakfast cereals and so on.

Another plus point of Nichrome’s snacks packing machine is that it allows to pack snacks products in a variety of pouch formats of different sizes, types and shapes such as, CSPP, Gusset Pouches and Chain of Pouches.

To know more about India’s best automatic namkeen & snacks packaging machines manufacturer, visit Nichrome’s website.