Changing trends in Snacks & Namkeen Packaging

India has a whopping Rs. 40,900 Cr snack food market that includes potato chips, wafers, soya sticks, banana chips, farsaan, chivda, papdi, shev, nuts, dals, chana jor, etc. Manufacturers across the country have witnessed a steep rise in the sale of Indian snacks and have therefore aligned their manufacturing targets to meet this growing demand. In this scenario snacks packaging has gained a significant role in the manufacturing and marketing of snack food.

Thanks to a growing population and rising income levels, the Indian food sector has seen a marked change over the years. For packaged snack foods these fundamentals are complemented by two further growth drivers; convenience and the changing eating habits of Indians.

With nucleus families leading busier urban lives, the time and resources for regular home cooking have become scarce. At the same time longer working hours and lengthy tiring commutes make it difficult for conventional type of sit-down meals at home. Snack foods like variants of namkeen, sweets and wafers have been a long-time favorite in the Indian diet and now packaged and branded variants of snack foods have become the natural solution to the culinary cravings induced by the modern Indian lifestyle. The combination of these factors is propelling the organized snack food sector toward a projected compound annual growth rate of 17% from 2015 to 2018.

 

Trends in the market

 

Snack foods manufacturers must balance the urge to respond to prevailing trends in the broader market place with an in-depth study of their target customers. Whilst positive change is an integral part of success in fast-moving consumer goods, if it is not carried out by consumer choice it will result in failure. Consumers of a premium snack food brand may be largely indifferent to changes in price given the small part of their budget such purchases account for. What is more, by adopting a lower cost positioning or offering cheaper variants, such a company could actually undermine its value proposition to its target segment.

To counter this risk, snack food companies should closely study the micro trends occurring within their target customer group as well as following the macro trends affecting the sector as a whole. Such an approach will give companies the confidence to take a new perspective of the competition wherever it better serves their customers.

 

Nichrome is one of the top snacks & namkeen packaging machine manufacturers in India that provide highly advanced and specially designed snack packaging machines. The premium quality namkeen & snacks packaging machines offer higher speed & accuracy in performance ensuring minimal product wastage & innovative packaging solutions for a wide range of products like potato chips, puffed snacks, wrapped candies, breakfast cereals, soya chunks, Indian namkeen like chivda. The namkeen & snacks packaging machines also ensure that the packaging maintains the quality & freshness of these products.

It also allows to pack the snack food in a variety of pouch formats of different types & sizes, like, center seal pillow pouch, gusset pouch etc. Contemporary packaging will help enhance your brand value increasing product shelf life & availability.

Nichrome also serves a number of other industries and provides various other packaging machines for food and non-food products including pharmaceutical, salt packaging machine, oil packaging machine, sugar packaging machine, milk packaging machine and so on.

To know more about automatic namkeen & snacks packaging machine from the pioneer in packaging solutions, visit http://www.nichrome.com/