The branded oil market is growing! Per capita consumption of edible oil has doubled from 8 kg per annum to 16 kg. Consumers are becoming increasingly conscious of what they consume, and there is a growing preference for branded oil over loose oil.
Sales are increasing by more than 25 per cent in rural India. The introduction of smaller and more affordable pack sizes is also bringing more packaged food categories within the reach of price-sensitive consumers in semi-urban and rural India.
In urban India however, oil companies are making the most of steadily rising affluence levels and health consciousness. Growing disposable incomes and rising health problems like diabetes, high cholesterol, and heart disease are driving demand for such value-added variations. We see a variety of innovative value adds and marketing based on health and wellness. Catering to the demand for ‘healthy oils’, all major players are launching ‘healthy’ variants of their regular offerings. Low absorption, vitamin-fortified, antioxidants, orizanol, heart-healthy, diabetes care, etc. are the words that shout out on TVCs and retail shelves.
Most of these oil companies market their products in flexible pouches. Who better than Nichrome for oil pouch packaging machines?
As a leading packaging solutions provider, Nichrome is especially well known as capable edible oil filling machine manufacturer. Nichrome’s automatic oil filling machines are trusted for their high speed, accuracy and hygienic cooking oil packaging. Nichrome’s automatic oil filling and ghee packing machine, FILPACK SERVO SMD is designed to pack an impressive 100 pouches/min. in 50 ml to 100 ml, and 3-side seal pouch formats. Itpromises to protect the purity of the product, improve time-to-market, and enhance the retail value of the brand.
In the category of cooking oil packing machines, Nichrome also offers SPRINT 250 VISCO, MULTILANE PV-215, and a range of HFFS edible oil filling machines from TOTPACK, Spain. The TOTPACK range is PLC-based touch screen machines with auto tuning temperature controller, easy and quick change over. Their compact and versatile design offers both single and perforated chain of pouches. TOTPACK is equipped with well designed duplex modules for higher outputs.
Nichrome’s capabilities do not end at oil packaging machines. Nichrome provides integrated packaging solutions, and undertakes turnkey projects for complete packaging lines. Pre-primary, primary, secondary, tertiary — Nichrome partners to deliver and integrate individual machines for different stages, or provides customized end-to-end solutions.
For proven expertise and single-source convenience in innovative flexible packaging solutions, contact Nichrome.
For more details: www.nichrome.com
No comments:
Post a Comment