Stimulating solutions for coffee packaging.

India is the 6th largest producer of coffee. The branded coffee trade is dominated by Nestle and Hindustan Unilever, but others like Tata and other regional players are also making inroads into this vibrant market.

Traditionally, coffee consumption in India was largely concentrated in the southern states which also contribute almost 90% of the domestic production. However, in the last 2 decades, coffee consumption has spread and grown in urban centres across the country.

Higher disposable incomes, global exposure, media penetration, changing lifestyles influenced by the West are driving the country’s taste for coffee. Easy availability of variants at retail outlets, growing cafe chains (like Barista and Cafe Coffee Day) and new product developments by national and international companies has further promoted coffee consumption in India.

The packaged coffee market comprises different variants: instant, filter, bean-to-cup and RTD (ready-to-drink). Growing appreciation of coffee has motivated big players to introduce exotic flavours besides offering a variety of coffee powders catering to all classes and price points.

RTD market is still at a nascent stage accounting for barely 1% of the total coffee market (by value) but it shows signs of growing. So far, it is dominated by Nescafe Cappuccino packs and cafe chains like Starbucks who sell private blends.

All this means there is a huge need for quality packaging that retains the flavour and freshness of the coffee powder or ready mix while enhancing the brand’s retail image. Nichrome is powerfully positioned to provide a wide variety of packaging solutions to suit different needs. As India’s leading packaging solutions manufacturer, Nichrome has four decades of industry experience and a proven reputation for innovation, manufacturing and support.

From automatic powder packaging machines, secondary packaging solutions to end-to-endintegrated packaging lines, Nichrome promises efficient solutions with effective ROI.

Nichrome offers a choice of VFFS powder filling machines such as Excel Plus Auger, Sprint Plus 250 Servo Auger, Maxima 400, and Multilane PV 215. In the HFFS format, Nichrome offers next-gen linear technology from Totpack Spain.

From single-serve stickpacks and 5 gm sachets which are preferred by the travel & hospitality sector, to bulk 25 Kg bags, Nichrome’s automatic coffee packaging machines pack them all,in pouch formats ranging from CSPP, 3-side seal & contour packs to gusset pouches, pentaseal and standup packs. These ensure the pouches are perfectly sealed, with accuracy and speed for minimal wastage. Being fully automated machines, they are economical too as they reduce need for man power, consume less electricity and are fast, assuring higher productivity!

Another advantage of Nichrome’s innovative packaging solutions is that they are versatile and can be used for other applications as well. Sugar packaging, tea packaging, whole spices, grain packaging, even detergents and pharmaceuticals can be packaged on theseautomatic filling machines.

Contact Nichrome at www.nichrome.com